
At VelHir, we’re committed to sustainable growth that deepens our impact while staying rooted in purpose. Our 4–7 year vision focuses on building permanent infrastructure that nurtures healing, community wealth, and generational change.
What we’re building
A modern, community-anchored laundromat with self-service, wash-and-fold, and pickup/delivery—creating dignified jobs for women overcoming domestic violence and serving hundreds of neighborhood families with reliable, affordable laundry. The upstairs unit will serve as will be a dedicated multi-use space for workshops, support groups, and empowerment gatherings for the women we employ and serve.
Why here
Directly across from the Norton Sports & Learning Center for unmatched visibility, year-round foot traffic, and premium short-term rental demand.
Financing plan
What success looks like: Doors open, stable cash flow, 15+ jobs created, 500+ households served annually with clean, healthy laundry access, women lives feeling enriched from targeted programming asked for by the community!
Earnings potential (Year 1 conservative)
Self-service + wash & fold + delivery + Airbnb ≈ $338,000 gross potential, with strong margin to cover debt and reinvest in luxury upgrades (designer bathrooms, lounge finishes, murals).
Purpose
A multi-use growing and healing space for year-round microgreens & herbs (aquaponics/hydroponics), youth programs, aromatherapy, and community wellness.
Funding
Pursuing agriculture & wellness partners for a $40,000 dome and utilities.
Programming partners
Gene Isis Farms (growing, education) + The Black Beatnik™ Yoga (healing-centered yoga, chair/restorative classes, movement & mindfulness).
Laundromat enhancements
Café-style lounge, art & plant-forward interiors, premium bathrooms—reflecting VelHir’s elevated, healing brand.
Replication
Package the model for other West End corridors, growing Black-owned, healing-centered enterprises block by block.
Is VelHir a single business or a hub?
VelHir is the social-enterprise hub. It houses Pressed & Unstressed (laundry), Gene Isis Farms (growing & products), and The Black Beatnik™ Yoga (healing & movement).
Where is the laundromat?
2927 W Market St (proposed; in acquisition & rehab planning).
Where is the GeoDome?
125 Boston Ct—our growing + healing site.
How can I support?
Write a letter of support for our initiative, become a customer, sponsor the dome, or invest in Phase 1/2.